Sinno United Holding owns and operates businesses across multiple sectors, and invests in growth-stage startups and funds across global markets. Beyond capital, we give founders something rare: real operating companies to pilot and prove their ideas in.
"Beyond Investment: Building Value Together" reflects our belief that real growth comes from cooperation.
As a Lebanese holding company, we invest strategically in startups and venture funds across global markets, combining capital with market access, expertise, and long-term commitment. Every partnership is designed to generate mutual benefit — empowering founders, strengthening ecosystems, and creating value that endures.
Sinno United Holding (SU Holding SAL) is a Lebanese joint-stock holding company. We own and operate a portfolio of businesses spanning hospitality, real estate, global sourcing, and more — and we are operators, not just investors. The founders and funds we back gain access to live businesses, regional networks, and a partner with the patience and infrastructure to help them scale across borders.
A diversified group of subsidiaries we own and run across the MENA region — and the same businesses our portfolio founders can pilot within.
Wood Trading
Fashion & Textile
F&B
Supply Chain & Procurement
Real Estate
Founders we back can test and prove their products in our real businesses.
Get in touch →Alongside our operating businesses, we back founders and funds at the intersection of strong technology and clear paths to international growth.
Focused on the industries and ideas shaping the next decade across our regions.
Growth-stage startups raising Series A and beyond, plus venture funds where we participate as a Limited Partner.
A cross-border mandate connecting the Lebanese and wider MENA ecosystem with global markets.
Our value to founders and funds extends well beyond the cheque.
This is what sets us apart: where the fit is right, the startups we back can pilot, test, and prove their products inside our operating companies — from hospitality to real estate to sourcing. Real customers, real operations, real validation, before scaling to the wider market.
Leverage our subsidiaries and regional networks to enter new markets across MENA and global markets.
Capacity for follow-on rounds and sustained support through every stage of growth.
Hands-on support for expansion into new regions, channels, and customer bases.
Guidance from a team that runs real businesses every day — not just a balance sheet.
Whether you're a founder ready to scale, a fund seeking a credible institutional LP, or a business exploring a partnership — we'd be glad to connect.